Shiny Media has announced it has secured investor funding amounting to US$ 4.5 Million. The investor in this case is Bright Station Ventures, run by entrepreneur Dan Wagner.

Andy Merrett has stated at the Blog Herald that the capital infusion gives Bright Station Ventures 50% ownership of Shiny Media.

In Shiny Media’s announcement, CEO Ashley Norris writes:

I don’t have a great deal to say at this moment other than to state the bleeding obvious that we are hugely excited about how we can use the cash to develop Shiny.

We started Shiny with nothing other than some great ideas and a passionate belief in the potential of blogs. We now attract almost three million readers each month to our 22 sites, employ over thirty bloggers (some full-time, some freelance) and regularly attract big name advertisers.

We have come a very long way in a short space of time with no money. The investment will help us make some of more ambitious dreams realities.

Shiny Media fashions itself as the largest publisher of blogs in Europe. This new development should make it easier for Shiny to pursue its plans—though, hopefully the new partnership would not have an adverse effect on the creative aspect of Shiny’s blogs.