Brand and identity are some of the most important aspects of blog networks. These are usually enhanced by visual styling and elements that member blogs have. Some blog networks prefer to give their members a free rein on their respective designs, but just ask each to put up a badge with the network logo. Others, meanwhile, require that blogs sport matching themes. This is kind of like what we’re doing here on Splashpress Media—with the across-the-board theme revamp.

Bayanihan Blog Network, one of the newest blog networks in the block, is one of those that prefer matching looks. The BBN has recently launched its new theme on two of its member sites, particularly the Comic Blurb and You Had Me At Hello.

The theme is a clean-looking three-column layout that’s friendly to the eyes and easily accommodates advertising, with a big space at the header. The designer Gail dela Cruz-Villanueva sure knows what elements to include and how to best lay out a site optimized both for easy reading and clicking (of the ads, of course!).