It seems BBC is not the only mainstream media outfit launching blog networks. Other traditional media companies—in other countries, too!—are doing the same.

GMA, one of the Philippines’ major television networks, has recently started the GMA Blog Network, where many of its existing news, public affairs, and showbiz personalities are blogging.

The blog also features columns by known journalists (such as investigative journalism body PCIJ, known to be popular bloggers in their own right), and as well as guest bloggers from various fields.

Of course with updates like these, bloggers will be asking about the supposed rift between new media and traditional media, and whether a major media network’s corporate culture will be able to embrace blogging as a viable medium. Another question would be the independence of the individual bloggers that maintain the network’s sites. Would these be able to freely publish as regular bloggers do? Or does the content pass through editorial channels first?

Still, this is a good move. We’d love to see more media networks start blogging.